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Blou Bull Mag FeaturedCirculation and distribution: The total print run of the magazine is an average of 25 000 copies per issue and due to the ever growing demand from the ardent Bulls fans across the country these get distributed nationally covering an intricate and broad distribution network. Allied Distribution, one of the largest distribution agencies in the country, have ensured that BLOU magazine is on the shelves of most CNA’s and Exclusive Books country wide. It is also available at other news agents and selected Spars, garages and cafés. We have also put into place a very well supported subscription system that is starting to grow rapidly.With an average of 16 320 copies sold per issue and an estimated readership of 65 280 readers (1 mag to 4 readers), it is pretty safe to say that BLOU is currently one of the better selling rugby mags in the country. Demographics: The target market for BLOU magazine is obviously Bulls, Blue Bulls and Springbok fans - However we have noted that rugby fans in general (even supporters of other teams) have at times shown interest in the publication. The gender breakdown is pretty much as expected - more male than female. However in terms of response and correspondence the female readers make up about 80%. We try and cater for all age groups in BLOU magazine - however, our biggest readership comes from the 21 to 35 year category.Photo Gallery: Click on a photo to enlarge  |
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