Coffee shops, coffee roasters and coffee suppliers all have coffee as their anchor. And as you sit there sipping your beans, you’re wondering if it’s not maybe still around 90 percent hype and 10 percent just okay coffee? Everyone has the best coffee, everyone’s a fundi, everyone’s the best thing in coffee since Jan Spies made Cremora commercials, mos. Meet Aroma Coffee Roastery.
Some readers will stop right here and head off to Aroma Coffee Roastery. Immediately. You get it, you know it, you’ve seen the rise of the humble bean and drunk more coffee than a snoek gulps water lately, and you’re still unimpressed, right? Well, your search is over. This is the real thing. And, you can even “head off” online, as these people have a very jacked e-store, that not only outlines their coffee products – buy some of everything – but also details services and paraphernalia carefully geared towards a really awesome coffee experience.
For the rest who need some nudging, there are three outlets dotted around Pretoria – Hazelwood, Lynnwood and Shere – and all are truly great venues for breakfast, anytime of the day. Everything on the menu is yummy, and Aroma has really built a menu, an experience and a service offering around good coffee. After years of wannabes, treat yourself to a venue so deep in the enjoyment of coffee, they’re genuinely interesting to visit. Roasting small batches individually with specialised equipment, they’re attuned to every subtlety coffee presents, and are able to satisfy the true seeker.
Aroma Coffee Roastery Runs On Passion
In their own words, “Bottom-line, we care deeply enough about our roast quality to profile each of the hand selected beans we choose. We put the time, energy and love into our roasts so that you enjoy every sip.” You’ve heard similar ad blurbs before right? Well, this is the real thing. Here, their ad copy is derived of what they do, rather than being some disconnected blurb that describes what they hope to do. That’s a huge difference, and if you love coffee, you’ll know what it means.
Did you know that coffee is actually African? We own this intoxicating, yummy stuff, mense! Well, more Malawi and other central African countries can claim real ownership, but neither Arabia nor South America are the birthplace of the roasted coffee bean. Rather, Africa herself gave rise to a beverage that is now ingrained in more societies across the globe than one can count. It’s so fitting then, that an outfit like Aroma is flying the flag on the home front, and doing it so well!
Their ice cream is hugely popular too, the service is always friendly, and you only have to look at their online reviews to realise this is a cut above.
Really a gourmet coffee outlet, Aroma doesn’t just chuck some biscuits in your saucer to accompany coffee, oh no. Here, they’re training other hotels and assorted outlets how to best serve coffee, how to manage it, present it and enjoy it. They’re crafting dishes in the kitchen and bean roasts in the barn, and – spoiler alert – you’re unlikely to feel the same way about drive-through coffee ever again after sampling Aroma. Spoil yourself – pop in! Your life will be yummier for it.