New ShopSafe App Helps South Africans Navigate Busy Shopping Centres

Not sure when and where to do your weekly grocery shopping these days? It can be impossible to tell when most people will make their trip to the store, resulting in endless queues and increased risk in contracting COVID-19. Use the new ShopSafe app to find out when it's best to head out to the store and how many people will be around at any given time. It's changing the game in shopping during these unprecedented and frustrating times. 

shopping trolley in a the freezer aisle at a supermarket

Making a weekly trip to the grocery store has become like entering full on combat. Kitted out in our face masks, surgical gloves and full-length sleeves, we’ve become super vigilant when visiting the store. However, there is merit in this added level of caution. As we know, supermarkets can be a potential hotspot for COVID-19 infections.

Nevertheless, there seems to be a missing science in determining how busy a shopping centre will be before heading out from home. At any given time there may be no more than a few people mulling around. On the other hand, there may be what seems like a horde of bodies waiting in line to do their shopping. This not only increases anxiety in many of us, but may play a key factor in the spike of COVID-19 infections. So how can you tell when and where to do your grocery shopping?

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ShopSafe App

Data analytics company, Lightstone and Tracker recently launched the ShopSafe app, which provides consumers with up-to-date information on vehicle attendance at their chosen shopping destinations. Their website application is mobile-friendly, so you can use it on the go. Using your geo-location, the app provides a comprehensive analysis on the number of visits each hour of a seven day week to your nearest shopping centre. Aimed at minimising the number of COVID-19 related risks to consumers, the app helps you to find the least busy time to shop in your area. The data is updated weekly to accurately reflect changing dynamics and help keep you safe using Tracker’s aggregated and anonymised data. This data includes around 1 300 shopping centres from across South Africa.

The aim of lockdown is to minimise our exposure to other people, to ensure the risk of the virus spreading is as low as possible,” says Michael du Preez, Head of Product and Marketing at Tracker. “ShopSafe will provide you with a view of when and where it’s safest to do your next shopping trip to reduce exposure to a crowded space.

ShopSafe
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How It Works

There are a few different ways to access the required information related to the shopping mall you would like to view.

  • The app will prompt you to identify your location. Click allow.
  • Put your latitude and longitude into the relevant fields.
  • Choose the shopping centre that you are interested in from the drop-down list.

The SafeShop app is available through its official website here.

For More Information

For help or inquiries regarding the ShopSafe app, please contact [email protected].