PRIMI first shot to fame in 1999 and brought a taste of ‘the old country’ into a vibrant, urban context. Customers can expect nothing less than PRIMI’s punchy flavour, Mediterranean-inspired, wholesome food and an unpretentious eating experience. The PRIMI brand is renowned for its “urban energy” and it provides a truly urban landscape with an eclectic mix of people aspiring to an innovative culture that enhances each and every individual’s potential, through working together with positive intention and with the very best approach towards food and dynamic interactions.
With PRIMI’s evolved and trendy restaurant design, the kitchen has been exposed further, an expression of their love for food. More focus has been placed on the energy of the BAR with an improved cocktail & wine list offering, making it a social destination. In addition, another key feature of the restaurant is the new, innovative wood-fired pizza oven. Combining traditional wood-fire baking and innovative gas-burner technology, PRIMI’s new pizza ovens can reach temperatures of up to 450 degrees Celsius and turn out a perfectly baked pizza within 90 seconds, time after time. But what else does it take to make a delicious PRIMI pizza?
Striving to serve traditional Pizza Napoletana, PRIMI uses high-protein flour, filtered water, Extra Virgin Olive Oil, desert rock salt, natural yeast and malt. The 24-hour-matured and hand-stretched pizza base is topped with Italian tomatoes, Fior di Latte and mature mozzarella, and then baked till golden, fragrant and tender-crisp. Wheat and gluten-free pizza base crafted with organic ingredients is also available.
“In the pursuit of taste, PRIMI always acknowledges ingredients, making them the lead players with focus on unleashing their true potential. Using the right cooking technique paired with perfect timing, and the simple addition of natural seasoning, brings flavours to the forefront.” Says Magahaes. “By having keen knowledge of prime ingredients and the traditional art of releasing flavour, the restaurant strives to create real taste without artificial distractions.”
A recent addition to the menu is Spuntini – a communal eating experience where you will find great snack foods – be it a quick bite between meetings or something to enjoy while you are watching the rugby; the array is superb.
You can order a variety of flavourful dishes, share, dip and mix. Enjoy lemon parmesan meatballs served with a creamy relish, hand-pressed and stone-baked flatbreads with a variety of fresh sauces and dipping goodies or a fresh beef carpaccio.
If you’re looking for something with more substance, try the new extensive range of meat, chicken and fish dishes. The Porcini Steak, a prime cut of rump, perfectly grilled and topped with a tasty creamed garlic and porcini mushroom purée is a meat lover’s dream. For those who prefer seafood, the Grilled Kingklip, served with mint, basil, coriander, garlic, chilli, lemon juice and olive oil on a bed of fresh rocket is an absolute must.
The restaurant design draws inspiration from global standards in food preparation and architectural design – brick work and neutral tones, exposed elements such as ducting, bright, eclectic local street art, stone counter tops and use of timber keep the earthy traditional but punchy feel that PRIMI is known for. This has been combined with clever use of lighting, large windows and the renowned orange splash of PRIMI.
With ample parking right outside the restaurant and in the heart of the popular Menlyn Precinct, a stop at PRIMI in the Waterglen Shopping Centre is a must-do.
For more information on PRIMI and to find your neighbourhood restaurant, please visit www.primi-world.co.za.