According to a survey conducted by Google, 58% of the survey respondents said they use digital video to master new skills. Educational video content has taken massive importance as videos can make the learning process engaging, interactive, and impactful. Videos allow students to experience information with their eyes and ears while retaining maximum focus. Since they are often presented in a narrative format, they are also more memorable than their static counterparts.
Their high engagement factor also lends itself to a significant impact on learning outcomes for students who may be struggling or need further encouragement. Students who benefit from visual learning can see what concepts look like instead of just reading about them, which can increase retention and understanding of the material and improve performance on assessments and coursework. Videos are also a very personal way of communicating with others. They allow us to connect on an individual level and a community level.
Insights Into What Makes Video Content Effective & Important
Educational and instructional videos are a great way to teach your viewers new skills, concepts, and ideas. Instructional videos, in particular, are used by companies as a tool for teaching their audience how to use a product or service.
- Versatility: Education videos are a powerful tool for training students in various subjects. For example, they can be used to teach maths, reading, and science; they can also teach lessons like cooking or driving.
- Flexibility: They are a great way of managing teachers’ time by allowing them more time to prepare lessons and grade student work. This makes it easier for teachers to spend less time on non-instructional activities and more time teaching students.
- Easily accessible: Educational videos are also great for teaching students who cannot attend physical classes due to various reasons like lockdowns, logistical challenges or if they live in a different part of the world.
Popular Types Of Educational & Instructional Video Content
There are six most common types of videos that are great for businesses and educational institutions:
- Explainer Videos
- Micro Info Videos
- Training Videos
- Video Tutorials
- Video Presentations
Vital Steps & Tips To Produce Effective Educational Or Instructional Videos
Writing a script is the first step for any instructional video. Before you start shooting, take a moment to plan and write your script. When writing, keep your target audience in mind, identify what you want to achieve with the video and list the steps that need to be explained.
The goal of an instructional video is to teach someone how to do something. Therefore, your instructions should be clear and concise while being thorough enough so that they can’t be misinterpreted.
Factors like target audience, video type, and platform for which the video is made determine the video’s ideal length. Use a video editor to edit the video to remove any mistakes or pauses between sentences.
Once recorded, re-watch the footage and decide whether any parts need further explanation.
Intro and outro:
Include an impactful intro to the video so that the audience is hooked to the video and an outro that can influence the audience to continue watching the remaining content or follow a call to action.
Also, use this opportunity to add music or other audio clips into the background of your final product if desired.
- It doesn’t matter if you use a professional camera or your smartphone, as long as the quality is good enough for people to see everything in your video.
- It’s easier to shoot a video than holding your smartphone for an extended period. A tripod will make your life much easier, and you will be able to focus on the video instead of holding the camera.
- Ensure that there is enough light when you shoot the video, so people won’t have trouble seeing what you want them to see.
- The sound can be just as important as the picture when shooting instructional videos. By using a microphone, you can ensure that everyone hears what they need to hear while watching your educational videos. Videos fail to deliver the message if the audio is of poor quality or inaudible.
- Even though this may sound like something obvious, it can be essential for people to feel comfortable while watching a tutorial or instructional video, and it can help them stay focused on what is being shown in one of these types of videos without getting distracted by something else or without feeling uncomfortable because someone is frowning at them while trying to explain something important in one of these types of videos.
- Please keep it simple! Too much information can easily confuse and frustrate people. The clearer the message or idea is, the higher the chance of users remembering it after watching it.
- Keep your videos short and to the point; ideally, under 2 minutes in length. Cut the videos in multiple parts if needed. (Tip: the cut video can be repurposed and used as an additional piece of content)
- Add captions or transcripts to help the audience grasp the content effectively.
- Make instructional videos interactive by adding quizzes and polls throughout each video clip so that users can interact with content without getting bored or monotonous.
We don’t learn by just reading and writing. Instead, we learn by doing things. So, an educational or instructional video is the perfect companion for a better and more immersive learning experience. If you are a business or an educational institution, follow the above tips and insights to produce effective videos.